Tourism data and research

Information about visitors and tourism trends can help you plan and operate your tourism business in Queensland. Use the latest data and research to help:

• predict upturns and downturns in different areas of your business
• gain a better understanding of visitors’ preferences and dislikes
• successfully market your product to different types of travellers
• stay informed about industry trends and competitors’ strategies.

Finding tourism data

Access tourism data and research:

• Tourism and Events Queensland's consumer insights focus on consumer attitudes, behaviours and preferences in the tourism industry.
• The tourism data explorer is a compilation of interactive dashboards that provide users with access to a range of tourism data, including the regional overnight mobility dashboard.
• Tourism Australia's tourism-related statistics includes the Future of Demand research to support industry decision-making, and maximise business opportunities.
• Tourism Research Australia (TRA) conducts economic research and collects Australian tourism data through quarterly surveys covering:
  • expenditure
  • destinations visited
  • activities
  • accommodation
  • transportation
  • demographics.
• The Australian Bureau of Statistics provides data on tourism's economic contribution, which is used by TRA to publish the annual State Tourism Satellite Accounts.

Also consider...

• Learn about the DestinationQ partnership between the Queensland Government and the tourism industry.
• Read research on tourism’s special interest areas in Queensland and its regions.